At a Dell Women’s Entrepreneurship Network dinner, Techonomy’s David Kirkpatrick spoke with Carley Roney about the XO Group’s entry into China. Roney notes that, with ten million marriages each year, China is the world’s biggest wedding market. But launching The Knot’s online platform in China was more difficult than expected because Chinese consumers already expect full mobile integration. “What was interesting was how far advanced they were from a technological perspective,” says Roney. “So there we were thinking we were going to import our knowledge, and then we were like, ‘Hey, do any of your engineers on the mobile side want to give us any ideas?'” The Chinese version of The Knot, ijie.com (which translates as “Love Knot”), launched in late 2010.
XO’s Carley Roney on Going Mobile in China
At a Dell Women’s Entrepreneurship Network dinner, Techonomy’s David Kirkpatrick spoke with Carley Roney about XO’s entry into China. Roney notes that China is the biggest wedding market in the world, with ten million marriages each year. But launching The Knot’s online platform in China was more difficult than expected, because Chinese consumers already expect full mobile integration. “What was interesting was how far advanced they were from a technological perspective,” says Roney. “So there we were thinking we were going to import our knowledge, and then we were like, ‘Hey, do any of your engineers on the mobile side want to give us any ideas?'” The Chinese version of The Knot, ijie.com (which tranlates as “Love Knot”), launched in late 2010.
By Techonomy Media
Tech's Impact on Business and Society, techonomy.com
Today technology is inextricably entwined with just about every activity that humans undertake. Techonomy embraces that fact, and seeks as a company to help the world take advantage of it. We cast our lens broadly across business and society in order to highlight and explore the manifold ways in which tech’s impact is felt. Techonomy Media hosts conferences and dinners and publishes editorial content, including video journalism. We make our programs accessible to a wide audience because it is impossible to know where leaders will emerge, and because the world increasingly recognizes that, for better or worse, we are all in this together.
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