May 30, 2016
General Electric is a massive and storied company: It operates in 175 countries and it’s been around for nearly 125 years. Katrina Craigwell, Global Director for Marketing Innovation at GE Digital explains how storytelling helps keep a brand new and exciting after more than a century of typecasting.
General Electric is a massive and storied company: It operates in 175 countries and it’s been around for nearly 125 years. Katrina Craigwell, Global Director for Marketing Innovation at GE Digital explains how storytelling helps...
General Electric is a massive and storied company: It operates in 175 countries and it’s been around for nearly 125 years. Katrina Craigwell, Global Director for Marketing Innovation at GE Digital explains how storytelling helps...
General Electric is a massive and storied company: It operates in 175 countries and it’s been around for nearly 125 years. Katrina Craigwell, Global Director for Marketing Innovation at GE Digital explains how storytelling helps...
General Electric is a massive and storied company: It operates in 175 countries and it’s been around for nearly 125 years. Katrina Craigwell, Global Director for Marketing Innovation at GE Digital explains how storytelling helps...
