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Yahoo’s China Buy: What’s The Strategy?

If Yahoo’s new chief executive Marissa Mayer wanted to confuse the market about her China strategy, she’s doing a good job with the company’s latest move in the market. Just three months after shuttering its China email service, in what looked like the prelude to a withdrawal from the market, Yahoo has announced its purchase of a Chinese R&D startup. In all fairness, Mayer has only been on the job for a year and these kinds of little strategic moves are relatively common for incoming executives. But this kind of mixed signal could also auger a confused strategy in China, similar to Yahoo’s previous strategy that ultimately led to its failure twice in the complex market.   More