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E-Commerce Media & Marketing Partner Insights

What Shoppers Want: In-Store Shopping with Online Services

If the electronic commerce predictions of the late 1990s had come true, today's average 18-year-old may never have known what it was like to step in a store or participate in the whirl of shopping as millions of Americans will this holiday season. By today, he or she would have a phone or computer permanently attached to their hand, and anything they would need or want would be ordered online and then delivered directly to them. Who knows? Maybe some products were going to be transported—like Star Trek. But, we all know that has not come true.   More