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Analytics & Data Cities

Wisely Harnesses Spending for a Local Business Guide

Like most people, you probably read online product and service reviews with a healthy grain of salt. But if users doubt the credibility of online recommendations, how can sites that curate them earn consumers’ trust and loyalty? Michigan-based Wisely set out to do precisely that when it created a new kind of local discovery app that gathers real transaction data from customers, such as how much they spend at a restaurant, instead of subjective information like customer reviews. We spoke with Wisely co-founder and CEO Mike Vichich about what Wisely does for small businesses, and why building an “awesome” Michigan starts in Detroit.   More