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Business Techonomy Events

Marissa Mayer on Bringing Users Closer to the Product

In this session from Techonomy 2011 in Tuscon., Ariz., Marissa Mayer, CEO of Yahoo! and former Vice President of Consumer Products at Google, describes an exercise her team participated in to bring Google's users closer to the product. Programmers and product developers were paired with Google users to inform the Google employees of real user experience. This kind of conversation, says Mayer, is essential to helping improve customer service and product development.   More