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WeChat Wrings Money From Unicom, Wangfujing

Much has been written about the meteoric rise of Tencent’s WeChat mobile instant messaging service, with many drawing parallels to the equally rapid ascent of Sina’s Weibo microblogging service starting in 2010. But while Sina has struggled to wring money out of Weibo, Tencent is having much more success with WeChat, as evidenced by news of its latest commercial tie-ups with retailer Wangfujing Department Store and mobile carrier China Unicom. I have a lot of respect for Sina, which has emerged as a leading information provider in China since it first went public in 2000. But the company has shown itself less adept at earning money, unlike Tencent, which has proven much more skillful at milking cash from its innovative core social networking service (SNS) products.   More