Under Armour

How the Internet of Things Will Make Products Better and More Personal

As consumers, we expect the world to shape itself around us. Consumer power has been growing for the past several years, and with it, an expectation of products and services that not only meet our...

Diapers Collect Big Data

Wearable technology is becoming this season’s fashion must-have. Products like Jawbone and FitBit collect data on calorie expenditures and sleep habits, Under Armour’s Armour 39 tracks athletic training and even claims to measure willpower, and...