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As Augmented Reality Blurs Lines, How Will Companies Respond?

Last summer, the rapper Tupac Shakur gave a surprise performance at the Coachella music festival in Indio, California, to an extremely enthusiastic crowd. The performance was stunning for two reasons. First, Shakur wasn’t listed on the line-up, and second, he has been dead for over a decade. Shakur’s postmortem performance was made possible by a computer-generated image of him paired with extremely high quality projection technology. Last month we wrote about the importance of face-to-face interactions. As technology permeates every aspect of our lives, however, the line between the physical and virtual worlds is increasingly blurry.   More