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Business

Kirkpatrick on Yahoo Earnings Report: The Money Will Come

Techonomy’s David Kirkpatrick appeared on Bloomberg’s “Taking Stock” on Tuesday to talk about Yahoo’s financial outlook. “It’s the classic model of … the money will come,” he said. “I think the money hasn’t come in the way that a lot of people would like, but she has righted the ship and steadied it. It’s a matter of turning up the gas a little bit.” While it’s clear Yahoo has a long road ahead of it, Kirkpatrick said Mayer is acutely aware of the challenges she faces—namely those challenges imposed by today’s rapidly shifting market that demands more than just high-quality products to succeed.   More

Business

Campaigns Use Social Media to Lure Younger Voters

This presidential campaign has taken social media to a new level, expanding beyond Facebook and Twitter and into the world of Pinterest, Instagram, Flickr, Tumblr, and Spotify. Both camps are reaching out to young voters by employing online tactics, from GIFs to pics. But is Ann Romney’s patriotic cake recipe on Pinterest or the Obama-Biden Spotify playlist enough to woo important swing votes? Both campaigns seem to believe that the more online action, the better.   More