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Tag Index  /  Showing 1 of 1 results for “Triggit”

Media & Marketing

Deciphering Facebook’s Ad Exchange

Facebook is still formulating ways to leverage its massive user base (which just surpassed one billion) to create new models for ad revenue. The launch this summer of its own ad exchange was a step in that direction, albeit one that draws on precedents established by Web publishers like Yahoo and AOL. How does the Exchange actually work? Peter Kafka of AllThingsD asked Triggit CEO Zach Coelius to lay out the basics. Judge for yourself how successful he is in translating ad-tech speak into plain English.   More