fbpx

Tag Index  /  Showing 1 of 1 results for “TOMS”

Business E-Commerce

How Warby Parker Doubles Down on Disruption and Social Change

The technology-driven eyewear company Warby Parker has bigger fish to fry than disrupting an industry and hooking up consumers with hip, inexpensive glasses, although it’s done a pretty good job of that so far. “We started Warby Parker with two goals in mind,” said company co-founder David Gilboa at a recent Venture for America event. The first goal was to transform “a $65 billion industry that had been ripping consumers off for decades … by creating our own vertically integrated brand.” In so doing the company is able to offer glasses for $95 that, according to Gilboa, would normally sell for $500-$600. Warby Parker’s second goal, said Gilboa, is to prove that a for-profit business can have “a massive positive impact in the world.”   More