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Tag Index  /  Showing 1 - 2 of 2 results for “television”

Media & Marketing

Kirkpatrick: Chromecast Gives Google More Data for Ads

Techonomy’s David Kirkpatrick appeared on Yahoo! Finance on Thursday, calling Chromecast “another major move by the Internet companies that’s going to hurt the old economy of cable systems.” While old systems require viewers to pay ongoing monthly subscriptions, Google Chromecast asks users for a one-time investment of just $35. But what Chromecast consumers aren’t paying for with actual money, they’re paying for with their own information, including what they view and how they view it. This information enables Google to better target its ads and charge buyers more for them.   More

Business

How Google Could Break Down Cable TV’s Door

Cable TV is ripe for getting ripped apart, and it looks like Google could be the one to do it. All media is just data. And that means the cable TV business as we know it makes no sense—a business essentially held in place by legal duct tape, not market forces. Where I live in New York, we have Time Warner Cable. It works like the cable service in most every town. One cable line comes into the house, but then you can buy three different services: a constant firehose of video content we call cable TV; a broadband Internet connection; and a voice service we call the telephone.   More