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Startup Culture

Running Scared? Big Companies Increase Innovation Spending

VC money is funding aggressive newcomers like Uber and Airbnb, and aims to create the next Teslas, Facebooks and Googles. Insurgent startups seem to be targeting every industry and even inventing new ones. The startups are wielding the weapons of the Internet—cloud, mobile, social, and data analytics—and deftly taking advantage of connectivity and the flattened business environment it enables. As we enter the most disruptive period in business history, established companies with deep pockets—the ones you might call the "disruptees"—are waking up and determined to fight back. Many are refocusing their own efforts to innovate and stay relevant. The result is a stunning range of initiatives.   More