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Yahoo in Bid To Reacquire China Name

Just days after making its first acquisition in China under a new CEO, faded U.S. search giant Yahoo is reportedly in talks to reacquire the Chinese rights to its brand from former China partner Alibaba. The reports, if true, would be the latest signal that Yahoo is gearing up for a major new attempt to become a player in China’s huge Internet market, following two failed previous attempts. If such a new foray really comes, Yahoo would join other major US Internet giants such as eBay and Google, which also look set to make big new pushes into China following earlier failures.   More