Slava Rubin

How Customers Pay to Help Big Companies Innovate

Innovating effectively is an urgent imperative for big companies. Now some are working with Indiegogo to crowdfund consumer products that might not have met former thresholds for money and attention. If interest is there, the...

At Techonomy NYC: Chewable Ice and Turning Bananas into Dirt

Companies struggle to stay relevant to customers as tastes and trends change quickly. At Techonomy NYC, I was struck by Slava Rubin, cofounder of crowdfunding service Indiegogo, which has started working with companies like GE...

Thoughts on the Plane to CES

Every January just after New Year's, as if to force upon recently idle strivers the urgency of redoubling their labors, converge hundreds of thousands of tech-focused leaders, strategists, inventors, financiers, retailers, and journalists. CES is...