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Tag Index  /  Showing 1 - 3 of 3 results for “Salesforce.com”

Cities Media & Marketing

Detroit’s LevelEleven Revs Sales Motivation

What do you do as a manager when the conventional means of motivating your sales team—competitions, prizes, inspirational speeches—fall flat? How can you leverage technology to help rally and focus your team around company initiatives, product launches, and winning new business? LevelEleven CEO Bob Marsh set out to tackle these questions when he was at his former job as head of sales operations at consumer engagement platform HelloWorld. Before long, what began as an in-house project evolved into a promising product. “After about six months, we had signed up a dozen paying customers, including the Detroit Pistons and Comcast, so we knew we were on to something,” says Marsh.   More

Government

Salesforce.com’s Michael Lazerow on the Transparency Revolution

We are in the midst of "a trust revolution," says Michael Lazerow, "where everything is transparent." This revolution in transparency is redefining the rules of business, government, and beyond, as all of us are being forced to act more responsibly and with greater authenticity. Lazerow, CMO of Salesforce Marketing Cloud and founder of Buddy Media (purchased by Salesforce in 2012), talked with Techonomy at the recent DLDnyc conference. He explained how tech fuels transparency in an age where everything is interconnected.   More

Startup Culture Techonomy Events

Marc Benioff on the Impact of Entrepreneurs Under 30

In this video from the "Revolutions in Progress" session at Techonomy 2011 in Tucson, Ariz., salesforce.com CEO Marc Benioff discusses what he sees as an emerging model for business. Entrepreneurs under 30 are revolutionizing the way that companies do business, he says, from embracing and developing new technologies to doing away with the old bureaucratic structure. These new 20-something CEOs will change the way we do business, says Benioff.   More