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Media & Marketing

Putting A Human Face on Big Data

Big Data is a hard concept to grasp because it applies to so many things in our digital world: the exabytes of information produced every year, the digital exhaust of a billion cell phones, the GPS coordinates tracking everything from trucks and trains to the migratory patterns of ocean life, the inventory data spewed by RFID tags, the measurement of our quantified selves through apps and devices that can track every footfall. Rick Smolan, the photographer and mass media coordinator who brought us the Day in the Life books, is embarking on one of his biggest projects yet: The Human Face of Big Data. Smolan sent a hundred photographers around the world to make sense of big data and capture the human side of the equation. In the video above he explains the project and takes a stab at defining big data.   More