psychology

In Praise of Positivity: GeoSure Uses Psychology to Market Hope Over Fear

In a world where too many people are monetizing fear, psychological science and evolutionary theory show that human hard-wiring also responds to messages of agency, confidence, and trust.

We Can Change Minds, Says the World’s Most Popular Climate Scientist

In an exclusive interview at the recent Techonomy Climate conference, Dr. Katharine Hayhoe said that the most powerful tool we have in the fight against climate change is effective communication. The tech is here. It’s...