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How Soon Will Big Data Yield Big Profits?

Big Data is “the next frontier for innovation, competition, and productivity,” says McKinsey & Company. But companies and executives rushing into data collection and analysis expecting immediate payoffs are bound to be disappointed. Most companies are years away from being able to effectively profit from data—and not simply for a lack of technology. Instead, at least three entrenched challenges need to be addressed before Big Data can have real impact.   More