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Business

Asia Is Getting LinkedIn, But Not Everywhere

LinkedIn, the world’s largest social network for professionals, has a massive presence in Asia—over 40 million members with the user base growing daily. Yet it is substantially more successful in some places than others. India accounts for roughly half of its total users in the region. Southeast Asia and Australia together account for another quarter. Penetration in East Asia, however, is lower, especially considering how many professionals live in China, Japan, and Korea. Many factors account for differences in uptake, but cultural factors are very significant.   More