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E-Commerce Partner Insights

M-Shoppers Redefine the Mobile Shopping Experience

Mobile-assisted shoppers (m-shoppers) used to strike fear into the hearts of retailers. Armed with a handy mobile device, a savvy consumer could easily compare prices on the Internet and find the best deal available. Brick-and-mortar doomsayers called it the end of their world. How could a business compete with that? But hold on. All the Doomsday speak may have been a bit premature. According to new research from the Columbia Business School and Aimia, a global leader in loyalty management, m-shopping may ultimately provide a retailing asset in two distinct areas.   More