Media + Marketing

In Praise of Positivity: GeoSure Uses Psychology to Market Hope Over Fear

In a world where too many people are monetizing fear, psychological science and evolutionary theory show that human hard-wiring also responds to messages of agency, confidence, and trust.

We Can Change Minds, Says the World’s Most Popular Climate Scientist

In an exclusive interview at the recent Techonomy Climate conference, Dr. Katharine Hayhoe said that the most powerful tool we have in the fight against climate change is effective communication. The tech is here. It’s...

One Company’s Experience Shows the Future of Video Editing

A new kind of cloud-computing video-editing software called LucidLink has exploded during the pandemic, because it enables production teams to work from anywhere. WebMD says this is the future of their business.

More Climate Reporting, At Last

Big name outlets and TV weather reporters lead the way, but there’s still more to do.

You Can’t Beat Climate Change Without Tackling Disinformation

Over more than a century, PR firms built and fine-tuned a machine to deceive the public. (From the Covering Climate Now series.)

Instagram for Kids: Doomed from the Start

Will Facebook continue wading into the quagmire of children’s digital content or double down on the next generation gold rush – the metaverse?

Spiritual Opium: China Limits Kids’ Online Gaming Time

Chinese officials unveiled tough new limits on the amount of time its young people can spend playing video games, calling them “opium for the mind.“  Let the experiment begin.

Zoom Wants to Be the Center of Your Universe. What Could Go Wrong?

Apps are likely to end up a great way to take rigidity and sameness out of Zoom meetings.  But for the moment, to have better meetings you need fewer tools, not more.

Niantic Calls the Current Metaverse Dystopian

CEO John Hanke made waves this week by saying we should concentrate on building a better reality, not sleeker alternative ones.

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