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Tag Index  /  Showing 1 - 2 of 2 results for “McDonald’s”

Global Tech Government

Apple Falls Victim in China Anti-Foreign Campaign

As if its China troubles weren’t bad enough following a weak earnings report, global tech giant Apple is now coming under political fire from central bureaucrats in Beijing for failing to deliver promised donations after an earthquake earlier this year. Frankly speaking, I don’t have a lot of sympathy for Apple or any of the other firms that get this kind of criticism, since I find their quickness to announce donations after any major disaster somewhat insincere and largely a publicity ploy. But the fact that yet another foreign firm is coming under attack from central government sources this month certainly adds to my previous assertions that Beijing has recently embarked on a drive to discredit foreign firms and divert attention from other domestic problems.   More

Media & Marketing Techonomy Events

Tech Trends For Marketers to Watch in 2013

Here are a few top picks for trends and technologies that marketers should be on the lookout for. They’re not the obvious predictions, like using social media to engage external audiences or the growth of mobile apps. Instead, the top trends for marketers to watch in 2013 include an increase in employee engagement, skyrocketing digital couponing, more focus on real-time analytics, and the rise of corporate journalists.   More