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Tag Index  /  Showing 1 - 15 of 15 results for “marketing”

Community Insights Tech & Society Tech Addiction

Study: Preschoolers Targeted with Marketing in Apps

A new study finds that most apps aimed at preschoolers are using questionable marketing techniques to encourage in-app purchases.   More

Business Media & Marketing

Marketers Finance Fake News. Now What?

Ad tech, and the money it can bring to popular pages serving ads, sits at the center of the fake news crisis—making big brand marketers inadvertent enablers in this controversial space. A new survey shows marketers are ambivalent about what ought to change—and are reluctant to alter their own business practices.   More

Business Community Insights Society

From Gutenberg to Zuckerberg: The Transformation of Business

Six hundred years ago, Gutenberg’s press ushered in an era of mass communication. Radio, TV, and film all broadcast a single message and make a clear distinction between broadcaster and audience. Today's digital platforms create a new world of mass collaboration, with more distributed, diverse and personalized interactions. In this “many-to-many” world, we are equally broadcaster and audience. We are all co-creators.   More

Analytics & Data Media & Marketing Techonomy Events

Hyper-Efficient Marketing Will Transform the Corporation

More than 60 years ago, Peter Drucker implored businesses to focus on marketing as THE core competency. Now marketing technology is making that wisdom all the more relevant. Soon ads will be delivered on platforms like Facebook and synchronized with TV ad campaigns, with both evaluated together to measure their contribution to sales that day. Businesses that win will make marketing skills and people the center of their companies.   More

Cities Energy & Green Tech Internet of Things

Before Going Too Jetson, Self-Driving Car Companies Should Ask Two Key Questions

We are once again in the midst of buzz and hype with regard to an innovative mode of transportation–the self-driving car. To Tesla and Google, Mercedes-Benz and Apple, Nissan and Audi and the myriad other companies looking to get us to take our hands off the wheel, I offer up this yellow light of branding caution: Don’t let your own excitement short-change your assessment of how it will really play in the market.   More

Energy & Green Tech Media & Marketing Society

What the Pope’s Climate Message Means to Marketers

The climate movement has gained what may be the ultimate celebrity spokesperson in Pope Francis. Marketers should take heed: the Pope has the ear of Millennials and other consumers who are willing to change their behavior and their purchasing to make a difference.   More

Business Media & Marketing

GE’s Comstock: The Imperative Is Speed

General Electric Senior Vice President Beth Comstock stopped by Techonomy's office recently to talk about corporate innovation. Besides overseeing all GE's sales and marketing activities, she's responsible for growth and market innovation. She rose through corporate communications to become GE's CMO, then ran sales and digital for NBC Universal before her current job. When we asked about her light bulb experiences, we didn't know that shortly after our meeting CEO Jeff Immelt would give her an additional job leading GE's $3 billion lighting business. We started by asking how someone with a marketing background got so interested in innovation.   More

Analytics & Data Media & Marketing

How Data Is Failing Marketers

For decades, data has promised to revolutionize business, allowing marketers to become more customer-centric, develop more personal campaigns, and create more efficient processes. In the early 1990s, Don Peppers and Martha Rogers predicted the impact of data and the Internet, outlining the end of mass marketing and the dawning of a “one-to-one” age. But this glorious future remains a fantasy. Instead, companies spend less time than ever interacting directly with customers. Rather than offering an easy means of communicating with customers, data has encouraged us to chase quick wins and marginal gains in revenue.   More

Media & Marketing

iCrossing’s Collaboratory Helps Brands Disrupt Themselves

Constance DeCherney is a young marketer with a big new job--creating a special operation inside digital marketing expert iCrossing, hosting mini-summits to bring brands together with landscape-changing startups. Clients like Toyota get together with groups of what she calls, in this exclusive Techonomy video interview, "the boldest disruptors." For that session one participant was Dash, which connects your car using a smartphone app for a social driving experience and to make driving more efficient.   More

Media & Marketing Techonomy Events

Ford’s Data-Driven CMO on Mobile, Newsrooms, Tesla, and More

Jim Farley of Ford joined David Kirkpatrick onstage at Techonomy 2013 in Tucson. Farley leads Ford’s drive to connect more closely with customers, and serves not only as Ford's chief marketing officer, but also as chief of its Lincoln division. Farley says that data makes marketers better by enabling greater responsiveness to trends and better targeting. "But," the adds, "there's a whole piece of consumer data we haven't figured out yet.   More

Media & Marketing Partner Insights

How Marketers Can Use Data to Stay Employed

It's getting easier to follow users as they walk through the digital landscape. New data-driven marketing tools can extract increasingly meaningful and nuanced insights from peoples' footprints—including their credit card statements, web browsing history, and social media history. When I say nuanced, I mean nuanced: retail stores are even using customers’ phone GPS to track how long they stand in the yogurt aisle. This makes older techniques like retargeting—a cookie-based technology that keeps brands visible even after traffic has bounced—seem like a shot in the dark.   More

Media & Marketing Techonomy Events

Could Media Get Too Smart About Consumers?

Online ads are already creepily close to accurate, to be sure. But as media and delivery platforms morph and as marketers access more data about consumers, ad targeting will undoubtedly become more precise and more useful, industry leaders say. If you’re a vendor, that’s likely welcome news. How consumers will respond to marketers knowing just what they want to buy next will depend on whether "more useful" ads seem too invasive. A “Smart Media” panel discussion at Techonomy 2013 in Tucson on Monday asked, “As robust data-driven dialogues develop between brands and their constituencies, what does that mean for products, those who sell them, and those who consume?”   More

Media & Marketing Opinion Techonomy Events

Risky Marketing

The Techonomy 2013 session "Smart Media: Waste Not, Want Not" brought together marketing professionals from firms as diverse as Glam Media and YP (formerly Yellow Pages). They discussed how to make targeted advertising desirable by accurately assessing what people want and avoiding offending them. Alison Lowery, chief technology officer for Simulmedia, related how one consumer’s personal feedback to Jeff Bezos regarding her offense at receiving an ad for a “sensitive” product caused Amazon to rethink its ad strategy.   More

Cities Media & Marketing Startup Culture

Detroit’s Ambassador Helps Companies Reward Their Advocates

How do companies leverage the communities they build among users, and reward consumers for becoming unofficial ambassadors for their products and services? Detroit native Jeff Epstein asked this question in 2008, just as social media was coming into its own as an empowering platform for consumers. Epstein established Ambassador as a way for companies to give their biggest online evangelists a piece of the action. We spoke with him about harnessing word-of-mouth for a digital marketplace, and on Detroit as startup mecca.   More

Media & Marketing Techonomy Events

Tech Trends For Marketers to Watch in 2013

Here are a few top picks for trends and technologies that marketers should be on the lookout for. They’re not the obvious predictions, like using social media to engage external audiences or the growth of mobile apps. Instead, the top trends for marketers to watch in 2013 include an increase in employee engagement, skyrocketing digital couponing, more focus on real-time analytics, and the rise of corporate journalists.   More