In a time when the integrity of the press is more important than ever, major organizations are taking steps to combat fake news and improve news literacy. This discussion from SXSW explores how brands and marketers can build more informed communities. More
Tag Index / Showing 1 - 7 of 7 results for “journalism”
Ladies, Consider a Career in Science
American women have made tremendous strides in science—in some areas they earn half of all doctorate degrees. But women remain at a significant disadvantage to men on a host of metrics, such as likelihood to win federal funding. The perception that science isn’t cool for girls remains rampant in grade schools. But we too often focus only on certain archetypes, when in fact myriad career paths are available. So let's celebrate International Day of Women and Girls in Science, Saturday February 11. More
Critics Say Andreessen’s Analysis of the News Industry Is Broken
It’s doubtful that any publisher in the world was enlightened by venture capitalist Marc Andreessen’s recent blog post pronouncing that “the news business is a business like any business” and that “the news industry is going through a fundamental restructuring and transformation, for worse and for better.” But many likely wonder how he can be “more bullish about the future of the news industry over the next 20 years than almost anyone [he knows],” and why he envisions exponential growth in the next decade. More
NewsCred’s Credo: Showcase the Best Web Content
NewsCred launched in 2008 with a contrarian business model in digital media that its founder Shafqat Islam admits was “naive”—a plan to spotlight premium journalism. Since then, the plan has matured. Having created powerful curation technology for its partners, NewCred has licensing agreements with hundreds of blue-chip sources, ranging from The New York Times to Getty Images, The Economist, and the Mayo Clinic. With a killer's row of partners, NewsCred is quickly becoming a force in creating custom content in brand marketing for some of the biggest players in the world. More
Media & Marketing Techonomy Events
Tech Trends For Marketers to Watch in 2013
Here are a few top picks for trends and technologies that marketers should be on the lookout for. They’re not the obvious predictions, like using social media to engage external audiences or the growth of mobile apps. Instead, the top trends for marketers to watch in 2013 include an increase in employee engagement, skyrocketing digital couponing, more focus on real-time analytics, and the rise of corporate journalists. More
The Internet’s Most Powerful Business Journalist: Dan Roth of LinkedIn
Forget the Wall Street Journal or The Economist—according to Business Insider, the most powerful business journalist on the Internet is Dan Roth, the executive editor of LinkedIn. Roth oversees and aggregates LinkedIn Today, which brings top headlines to the site's 175 million-plus members. More
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