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Tag Index  /  Showing 1 of 1 results for “Jony Ive”

Global Tech

Why the “Luxury” of Apple’s Watch Is Beside the Point

After putting down yet another slavishly admiring profile of top Apple designer Jony Ive this weekend in the egregiously-named "How to Spend It" magazine published by the Financial Times, I had a nagging sense that something was wrong. Of course, like all the strategically placed articles about Ive in recent weeks, this one was yet another indirect attempt by Apple to create a slavishly admiring article about the incipient Apple Watch. The Watch, Apple is desperate to let us know, is imminent, and we ought to care. But what is it, exactly, that Apple is telling us we ought to care about?   More