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Media & Marketing Techonomy Events

Ford’s Data-Driven CMO on Mobile, Newsrooms, Tesla, and More

Jim Farley of Ford joined David Kirkpatrick onstage at Techonomy 2013 in Tucson. Farley leads Ford’s drive to connect more closely with customers, and serves not only as Ford's chief marketing officer, but also as chief of its Lincoln division. Farley says that data makes marketers better by enabling greater responsiveness to trends and better targeting. "But," the adds, "there's a whole piece of consumer data we haven't figured out yet.   More