Take Me to Space.
Star Trek is about everything we can achieve when we work together in service of our most cherished ideals. If Bezos is a true Trekkie, he must feel that in his bones.
Jeff Bezos
What the Moon and the Metaverse Have in Common
Uncharted territory. The lure of the unknown. And just like with the explorers of yore, the course of history will inevitably be altered by greed, motive, and human error.
The Coming “Amazon Age” in Advertising
A quiet giant in digital advertising has been hiding in plain sight. Say hello to Amazon Advertising, the giant well-poised to upend the digital duopoly of Google and Facebook.
Don’t Swim Against the Tide of “Nuance Destruction”
As long as social media's financial incentives favor engagement (or "enragement") over quality, its filtering algorithms will be designed to be favorable to messages of hate and fear.
Why Bezos Deserves to be The World’s Richest
As Amazon gets ready to announce its new headquarters, the company continues to dazzle both consumers and competitors. Given its overwhelming scale, a breakup of the company is likely, but as long as it continues...
What’s the Purpose of Purpose?
A clear and compelling purpose can unlock your organization’s ability to sense and respond to emerging challenges and opportunities.
How Amazon Succeeds by Having “Divinely Discontent” Customers
Amazon changed the face of customer expectations — fast shipping, varied product selection, and low prices — and continues to find ways to innovate consumer experience. The head of its German division speaks with Ulrik...
How Data Is Failing Marketers
For decades, data has promised to revolutionize business, allowing marketers to become more customer-centric, develop more personal campaigns, and create more efficient processes. In the early 1990s, Don Peppers and Martha Rogers predicted the impact...
Why Amazon’s Newly-Bought Twitch Has Value
I'm not sure why Amazon is the one who wants to own Twitch, but it must be part of the merchant's desire to broaden more fully into online media and become a real network of...
