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Tag Index  /  Showing 1 - 6 of 6 results for “Jeff Bezos”

Analytics & Data Media & Marketing

How Data Is Failing Marketers

For decades, data has promised to revolutionize business, allowing marketers to become more customer-centric, develop more personal campaigns, and create more efficient processes. In the early 1990s, Don Peppers and Martha Rogers predicted the impact of data and the Internet, outlining the end of mass marketing and the dawning of a “one-to-one” age. But this glorious future remains a fantasy. Instead, companies spend less time than ever interacting directly with customers. Rather than offering an easy means of communicating with customers, data has encouraged us to chase quick wins and marginal gains in revenue.   More

Media & Marketing

Why Amazon’s Newly-Bought Twitch Has Value

I'm not sure why Amazon is the one who wants to own Twitch, but it must be part of the merchant's desire to broaden more fully into online media and become a real network of entertainment and content. This elucidating review of a Twitch viewing experience from Re/code underscores several things: the uniqueness of the platform's interface and viewing experience, the immaturity of many of its users, and the power of the brand among those testosterone-fueled boys and young men. It could be a dicey property for a would-be decorous part of the global media landscape to manage, but Bezos thought it was worth a billion dollars, so anybody who wants to know where media is going needs to be alert to it.   More

Bio & Life Sciences

Tomorrow’s Sci-Fi Tech Excites Us … and Scares Us

For all the technological change Americans have witnessed in recent decades, from space travel to smartphones, we know much more is coming. And we’re only happy about some of it. A study by the Pew Research Center released last week finds that while Americans are generally optimistic about science and technology in the long term, we’re more pessimistic about it in the short term. The report culled data from a survey of 1,001 adults, with questions that attempted to get at the heart of attitudes toward closer-term advances—like bioengineering and robotics—and longer-term possibilities like space colonization and teleportation.   More

Media & Marketing Opinion Techonomy Events

Risky Marketing

The Techonomy 2013 session "Smart Media: Waste Not, Want Not" brought together marketing professionals from firms as diverse as Glam Media and YP (formerly Yellow Pages). They discussed how to make targeted advertising desirable by accurately assessing what people want and avoiding offending them. Alison Lowery, chief technology officer for Simulmedia, related how one consumer’s personal feedback to Jeff Bezos regarding her offense at receiving an ad for a “sensitive” product caused Amazon to rethink its ad strategy.   More

Media & Marketing Opinion

Why Bezos Should Buy the L.A. Times

In the wake of Jeff Bezos’s purchase of The Washington Post, he would do the journalism business a big favor by cutting a similar deal for The Los Angeles Times. And while he's at it, the Amazon multi-billionaire should snap up the seven other newspapers owned by the Times' parent, the Tribune Company. They include The Chicago Tribune, The Baltimore Sun, The Hartford Courant, and The Orlando Sentinel. Since the Tribune Company emerged from bankruptcy last December 31, it has signaled its plans to either spin off or sell the newspaper part of its media empire. Bezos could quickly flesh out his news and information universe.   More

Media & Marketing Opinion

How Much Will Bezos Disrupt the Post?

The best news for the ailing news business in a long time is Jeff Bezos's $250 million purchase of The Washington Post. Those who entertain the knee-jerk reaction that this acquisition of a legacy media operation is simply Bezos laying down dead presidents for “a billionaire's bauble” are sorely mistaken. The news and information economy desperately needs disrupters and innovators of Steve Jobs-like ambitions, and who else but Bezos fits that description? The Amazon founder wouldn't have opened his checkbook if he himself didn't think he was that guy.   More