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Business

If You’re Reading This Article, Chances Are You’re Not Human

The Internet is a sprawling and mysterious place, as anyone who’s spent two minutes on Google—and certainly anyone involved with Web publishing—can attest. It’s a thrumming hive filled with vast amounts of data, knowledge, commerce and media and an equally vast number of gloriously bizarre arguments, grumpy cats and adorable sloths. Also, bots. Lots and lots of bots. Bots are software applications built to perform automated tasks. A report released this week by Incapsula, a cloud-based web-security service, found that 61.5 percent of all website traffic now comes from these non-human visitors. If you’re reading this and you’re human, you’re apparently in the minority.   More