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Tag Index  /  Showing 1 - 2 of 2 results for “iCrossing”

Media & Marketing Techonomy Events

Building the Brand: A Presentation

Building a brand in today’s hyper-connected, consumer-driven era means two things. First,more than ever before, brands need to own their POV and stay focused. Second, your company has the ability to rise, commute, work, dine, drink and go to bed with your customer; never before has this intimacy been possible. What you do with that relationship determines success or failure. In this presentation at our Sept. 16 Techonomy Detroit conference, Constance DeCherney, head of the iCrossing Collaboratory, looks at some examples to see what it takes.   More

Media & Marketing

iCrossing’s Collaboratory Helps Brands Disrupt Themselves

Constance DeCherney is a young marketer with a big new job--creating a special operation inside digital marketing expert iCrossing, hosting mini-summits to bring brands together with landscape-changing startups. Clients like Toyota get together with groups of what she calls, in this exclusive Techonomy video interview, "the boldest disruptors." For that session one participant was Dash, which connects your car using a smartphone app for a social driving experience and to make driving more efficient.   More