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Cities Media & Marketing

Detroit’s LevelEleven Revs Sales Motivation

What do you do as a manager when the conventional means of motivating your sales team—competitions, prizes, inspirational speeches—fall flat? How can you leverage technology to help rally and focus your team around company initiatives, product launches, and winning new business? LevelEleven CEO Bob Marsh set out to tackle these questions when he was at his former job as head of sales operations at consumer engagement platform HelloWorld. Before long, what began as an in-house project evolved into a promising product. “After about six months, we had signed up a dozen paying customers, including the Detroit Pistons and Comcast, so we knew we were on to something,” says Marsh.   More