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Bio & Life Sciences Business

Can Hot Consumer Genomics Startup Helix Keep the FDA at Bay?

A new company launched by the market leader in DNA sequencing aims to bring genomics to the masses. Helix, kicked off on August 18 with a capital injection of more than $100 million, appears to embrace a direct-to-consumer approach that hasn’t been seen since pioneer 23andMe's ready-to-mail spit kits. Given the FDA’s firm pushback against 23andMe, though, does Helix has a bright future?   More