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Business Community Insights Society

From Gutenberg to Zuckerberg: The Transformation of Business

Six hundred years ago, Gutenberg’s press ushered in an era of mass communication. Radio, TV, and film all broadcast a single message and make a clear distinction between broadcaster and audience. Today's digital platforms create a new world of mass collaboration, with more distributed, diverse and personalized interactions. In this “many-to-many” world, we are equally broadcaster and audience. We are all co-creators.   More