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Media & Marketing Opinion Techonomy Events

Risky Marketing

The Techonomy 2013 session "Smart Media: Waste Not, Want Not" brought together marketing professionals from firms as diverse as Glam Media and YP (formerly Yellow Pages). They discussed how to make targeted advertising desirable by accurately assessing what people want and avoiding offending them. Alison Lowery, chief technology officer for Simulmedia, related how one consumer’s personal feedback to Jeff Bezos regarding her offense at receiving an ad for a “sensitive” product caused Amazon to rethink its ad strategy.   More