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Energy & Green Tech

A Food Waste Reduction Movement Gathers Steam

By  |  July 23, 2014, 10:13 AM 5 Comments  |  Techonomy Exclusive

Americans today are paying closer attention to food waste, long a European concern. Helping them reduce that waste is an important new opportunity for food and restaurant brands. Like Ikea and EasyJet, who have made the spartan ethic trendy, food firms can make this an integral part of their brand story. It's a welcome development given that Americans throw away between 30-40 percent of our edible food every year. Mainstream food brands need to rethink policy and get creative to drive both internal and consumer food-saving behaviors.   More