Doctors Finally Care About Your Home DNA Results
After years of dismissing direct-to-consumer genetic tests, some healthcare professionals are now seeking guidelines for how to incorporate this data into patient care.
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Data Scores Big for the Sports Fan Experience
Here’s how sports leagues and teams can boost the fan experience through personalization and real-time data analytics.
What Flavored Water Can Teach Us About Innovation and the Future of Retail
Hint founder Kara Goldin on how the company navigated the pandemic by doubling down on a direct to consumer model.
For All Its Promise, Genomic Testing Is Struggling
For both clinical and consumer markets, genomic testing has a lot to offer — but it isn’t always used where it could be valuable, and people don’t understand it well enough. As a result, demand...