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Arts & Culture

Kirkpatrick: Apple Acquisition of Beats a Smart Move

Much has been made of Apple's $3 billion decision to buy Beats, and whether it displays savvy and foresight, or something closer to desperation. Some say Apple is smart to be using its vast resources to infuse the company with fresh talent and a renewed sense of "cool." Others wonder if Apple hasn't gone off the deep end. Techonomy's David Kirkpatrick appeared on Bloomberg Surveillance Thursday to talk about Apple's acquisition, calling it a "smart move" that puts the company in position to broaden its market share. In buying Beats, Kirkpatrick said, Apple will increase its appeal among young people—by way of both Beats' iconic headphones and the "good intellectual DNA" of its co-founders Dr. Dre and Jimmy Iovine.   More