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Analytics & Data Media & Marketing Techonomy Events

Hyper-Efficient Marketing Will Transform the Corporation

More than 60 years ago, Peter Drucker implored businesses to focus on marketing as THE core competency. Now marketing technology is making that wisdom all the more relevant. Soon ads will be delivered on platforms like Facebook and synchronized with TV ad campaigns, with both evaluated together to measure their contribution to sales that day. Businesses that win will make marketing skills and people the center of their companies.   More

Techonomy Events

Techonomy 2015: Human Values in An Age of Tech

The transition to a technologized and interconnected society is challenging for everyone, everywhere. As we gain new efficiencies and capabilities, we still need to keep amity and constructive human interaction as our supreme priority. But it's not easy. That's why we call the upcoming Techonomy 2015 conference "Re-Humanizing Society." The opening session on Sunday November 8 is "Human Values in a Technologized Age." Joining the conversation in Half Moon Bay, California: Benioff, Chambers, Lanier, Parker, Prabhakar, and Pritzker.   More