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Tag Index  /  Showing 1 of 1 results for “corporate innovation”

Business Media & Marketing

GE’s Comstock: The Imperative Is Speed

General Electric Senior Vice President Beth Comstock stopped by Techonomy's office recently to talk about corporate innovation. Besides overseeing all GE's sales and marketing activities, she's responsible for growth and market innovation. She rose through corporate communications to become GE's CMO, then ran sales and digital for NBC Universal before her current job. When we asked about her light bulb experiences, we didn't know that shortly after our meeting CEO Jeff Immelt would give her an additional job leading GE's $3 billion lighting business. We started by asking how someone with a marketing background got so interested in innovation.   More