Color

Genetic Research That Helps Individuals Too

Preventing genetic diseases may sound like a dream. While ethical and regulatory challenges still remain within our system, companies like Color can provide responsible, compliant access to preventive genetic information for individuals to take action...

Startups That Catch Fire Too Soon Risk Early Burnout

Despite raising $41 million prior to launch, the much-hyped mobile/social/photo startup Color hit a wall once they released their app. Why? As Matthew O'Brien of The Atlantic explains, building something that people don't know they...