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KeenON: Coca-Cola’s CTO on How Social Drives Customer Service

So is Coca-Cola a tech company? Of course not, most people would say. But as the company’s Senior Vice President and Chief Technical Officer Guy Wollaert confessed, the future will be shaped by today’s new technologies, especially digital technology. That’s why Wollaert both attended and spoke at the Techonomy 2014 conference in Half Moon Bay. And that’s why Coca-Cola has invested in a series of innovation initatives called the Co-Founder Network, in which the company makes investments in promising start-ups.   More