The design and execution of clinical trials represents an ideal opportunity to engage the consumer and begin building a relationship that can last a lifetime. More
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Bio & Life Sciences Healthcare
Are 23andMe Customers Suckers or Empowered Consumers?
Direct-to-consumer genomics company 23andMe announced two research partnerships with pharmaceutical companies earlier this month. Since then, a lot of pundits have sounded positively appalled by the development. It reminds me of that great scene in "Casablanca" when Captain Renault says, “I’m shocked—shocked—to find that gambling is going on in here!” as he collects his own winnings. More
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