brands

Skip the Free Content – Here’s Why Brands Should Worry About ChatGPT

A variety of hostile forces may decide to weaponize ChatGPT. No one in marketing or corporate communications is prepared to deal with the nuclear whack-a-mole possibilities. 

How Smart Data Can Develop Socially Conscious Brands

“Big Data” and “Social Good” may be the yin and yang of tomorrow’s most successful brands. Both are recognized as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates....