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This Emerging Markets Credit Card Is Backed by Facebook Friends

Bogota might soon be home to thousands more online shoppers. That’s where Lenddo introduced a “social network” Visa card to 100,000 of its customers yesterday afternoon. By 3:00 p.m. yesterday in New York, where the online lender for developing countries is based, more than 1,000 Colombians had applied for the card. Lenddo CEO and co-founder Jeff Stewart calls it the first time ever, anywhere, that approval for a credit card is based on applicants’ reputations on Facebook, Google, LinkedIn, and Twitter. In emerging markets, even a steady reliable income and good education are generally no guarantee of access to credit for members of the middle class.   More