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Startup Culture

Idealab’s Bill Gross Taps the Crowd to Create Companies

Crowdsourcing predates the Internet, but Web platforms like Wikipedia supercharged the concept, giving it global currency and making it an increasingly indispensable business strategy. “Using the intelligence and wisdom and ideas from everybody anywhere on the planet—that’s really exciting to me,” says Bill Gross, founder and CEO of Idealab, a tech incubator that bills itself as a “company factory.” Gross sees crowdsourcing as a driving force in competitive new companies, and a powerful tool for established ones. He points to Amazon as a company that harnesses value from the feedback of its millions of users.   More