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Media & Marketing Techonomy Events Video

McKinsey’s Bertil Chappuis Maps Five Trends in Mobile, Social, and Video

In this 10-minute talk from Techonomy 2011 in Tuscon, Ariz., Bertil Chappuis, Senior Partner at McKinsey & Company Inc., outlines five US trends in mobile, social media, video, and communication that were identified by iConsumer, the company's consumer insight asset.   More