beauty

Beauty Goes Digital–Offline and On

Despite face masks, beauty products sold beautifully during the pandemic. And the industry furthered its pivot to digital, not only online but in stores. Virtual lipstick try-on, anyone?

The Beauty Industry Bows to the Pandemic Beast

Tech is reshaping the beauty industry in its own image, turning it more reliant on screens, AI, AR, and personalization. Here are some changes, from the mundane to the sublime, we can expect to linger...