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Tag Index  /  Showing 1 - 4 of 4 results for “analytics”

Analytics & Data Healthcare

Healthcare Needs a More Robust Feedback Loop

As collective knowledge is shared, consumers become empowered – and more demanding. That kind of health care marketplace will reward and punish using similar criteria as in other industries. With more shared data, patients get the power to choose better doctors, bringing competition to a part of the healthcare market that has long avoided it.   More

Analytics & Data Partner Insights

How Do Consumers Want to Be Persuaded?

Persuasion has been a cornerstone of education and business since ancient Egypt. Through the centuries, those who skillfully brought audiences to their own position were seen as wise scholars and merchants. Usually, they were well rewarded. But global access to the Internet has created a virtual landscape where persuasion is open-sourced and citizens and consumers are overloaded with information.   More

Business Techonomy Events

How Soon Will Big Data Yield Big Profits?

Big Data is “the next frontier for innovation, competition, and productivity,” says McKinsey & Company. But companies and executives rushing into data collection and analysis expecting immediate payoffs are bound to be disappointed. Most companies are years away from being able to effectively profit from data—and not simply for a lack of technology. Instead, at least three entrenched challenges need to be addressed before Big Data can have real impact.   More

Media & Marketing Techonomy Events

Tech Trends For Marketers to Watch in 2013

Here are a few top picks for trends and technologies that marketers should be on the lookout for. They’re not the obvious predictions, like using social media to engage external audiences or the growth of mobile apps. Instead, the top trends for marketers to watch in 2013 include an increase in employee engagement, skyrocketing digital couponing, more focus on real-time analytics, and the rise of corporate journalists.   More