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Partner Insights

Your Car Will Take Your Blood Pressure

Customer research and societal trends suggest that there’s a strong business case for automakers to explore opportunities in health and wellness. Here’s what we at Ford have learned: While chronic illnesses are on the rise, the number of healthcare providers has remained relatively flat, which effectively limits patient access. For this reason and others, people of all ages and from all income groups are taking a more hands-on approach to their own health and wellness. More people now visit online health sites than go to the doctor’s office. Paralleling the increasing interest in health websites is an explosion of interest in mobile health solutions. These trends create a natural role for the automobile in the emerging digital health and wellness field.   More